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For my final major project I will be inspired by my ‘Defect’ trend which promotes unisex, ethical and sustainable clothing. This trend also promotes our connection to nature through traditional tribes and shamanism beliefs. From using this trend research I will design a mid level high street fashion label aimed at millennials. This new brand  One Way has a mission to protect the environment and the people who work to produce clothing. This brand will aim to create a transparent and honest system which will allow consumers to learn about their clothes and the choices they can make with their purchasing power. Our customers will be contributing to a change in fashion by purchasing a product that has been designed to last. We want the brand customers to be conscious and curious about their clothing and lifestyle. 

One Way is a slow conscious brand that creates effortless and timeless style for limitless lifestyles. Inspired by rural idylls, earthy hues and textures, the A/W 19 collection is influenced by traditional tribes, simpler times and our connection to nature. This final major project will consist of an AW trend, 18 piece collection with samples, look book, brand identity book, business plan and photoshoot/videoshoot.